ROI Calculator
Combining my knowledge of content, code (HTML/CSS/JavaScript), and HubSpot, I created a calculator from scratch that has become a top MQL source. This solution replaced a service we were paying thousands of dollars a month for that wasn’t even providing the information we needed.
Fun fact: the calculator computes the information BEFORE the embedded HubSpot form is submitted. This means all calculator information is passed on immediately through link IDs to HubSpot so Sales can customize their follow-up strategy.
